There are two kinds of people: those with boobs or those who love them.

I know that is an odd statement coming from an oral care company, but the truth is we love breasts as much as we love teeth. In fact, we love every aspect of healthcare, and it is drilled into our mission of advancing human health while creating a more sustainable future.

And who wouldn’t love boobs? They are amazing parts of the body that grow and change with age, and for some women, provide essential nutrition to our babies. For others, they are an important aesthetic part of the body.

So that is why we supporters of Breast Cancer Awareness Month this October and always. For me personally, cancer has affected several people in my family and close friends. My dad passed away from stomach cancer when I had just graduated college, and my Auntie Myint (my mom’s sister) is a breast cancer survivor of many years. Auntie Myint is a medical doctor herself and luckily identified the tumor in her breast early enough. She later underwent chemotherapy and a double mastectomy to prevent any spread. She is a true fighter and hero.

Together, we can join the fight to save lives, and that is why Elims is donating 10% of all sales of our Magic Melt-Away Teeth Whitening Masks this month to the Susan G. Komen foundation. I have supported this foundation for many years, personally, and I am honored to find a way to further our commitment to advance all of healthcare in this way.

The Susan G. Komen foundation has many resources for you and your loved ones. They have an awesome breast care helpline that you can email at helpline@komen.org or give them a ring at 1-877-GO-KOMEN, or you can check them out on their website.

Elims is proud to continue to put people and planet first.

What are some ways you are supporting Breast Cancer Awareness Month? Share your stories in the comments!